Heart Research UK's innovative Ebay selling campaign raises a whopping £37,500 for the charity.
Celebrities artworks auction raised over £37,500 for the latest Heart Research UK campaign.
Last week the National charity Heart Research UK launched their fundraiser “anonymous heArt project”. As part of the project celebrities donated over 450 pieces of original A5 artworks to be auctioned anonymously on Ebay.
The virtual hammer came down on October 13th. From that point the buyers were able to know which celebrity had created their artwork.
Chief Executive of Heart Research UK, Kate Bratt-Farrar said: “We’re over the moon that all 457 pieces have found a new home, even mine!”
The £37,500 sum will be used for Heart Research UK to continue pioneering into the prevention, treatment and cure of heart disease. Over the last 10 years the charity has funded over £10.2m in medical research.
The original painting (as pictured above) from Robert Smith, iconic rock star and frontman of The Cure, was the bestselling piece, sold for a grand total of £5050.
In theme with the fundraiser, it was titled “I could have held on to your heart…” featuring the lyrics “If I could have found the right words…” from The Cure hit song “Pictures of You”.
The second best -selling piece was from acclaimed street artist Paul Insect. His piece, “Reflections”, sold for £2,500. While “Passport Photo” a Ralph Steadman original painting got a third place selling for £1270.
Ms Bratt-Ferrar commented: “It was incredibly exciting receiving all the artwork and seeing the bids fly in on eBay”.
All the artwork was then exhibited at the public at Northern Ballet in Leeds. The exhibition drew fans of The Cure from all over the world and at the evening action a number of larger pieces of artwork raised Heart Research UK another £2500.